Tuesday, March 16, 2010

Telling 5,000 People "I Was Wrong"

Reporters err. Media makers muff up much more than we care to admit.
From time to time we have to decide if we need to issue a "correction" to a story. Newspapers are the most visible sources. I don't know if it's because papers are passionate about ethical reporting, or if it's because people like to cut out mistakes and pin them on their cubicle wall (which I have done myself).
In radio we are much more likely to acknowledge a mistake immediately. But if I don't say, "I mean First Lady Michelle Obama, not Mitchell" (or "Sorry, I normally don't sneeze eight times in a row like that"), then it's very unlikely I'll ever mention the mistake openly on air again.
Today was one of those rare exceptions. Jim Lovell, the real-life Apollo 13 guy and the man Tom Hanks played on not-real-life "Apollo 13," is supposed to speak next Tuesday. My station plans to carry it, with moderate forward promotion.
It's too bad I made a boo-boo and said he spoke today. Oops!
So, for your listening pleasure, me having to look five-thousand people straight in the ear and literally say, "I was wrong."

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